Creative strategy for the rooms most agencies don’t get invited into.

I’ve led brand and marketing for a 220-lawyer international law firm, a spinal surgery device company, an infrastructure company producing 100+ page investor decks, an energy tech company mid-rebrand, and a college convincing its chancellor to fund an entire marketing division.

TerraScale (2019–present)

Brand and Marketing Manager. “Making complex infrastructure possible.” I build the pitch decks, financial models, technical visuals, and executive presentations that turn data centers, ocean energy, renewables, satellites, geothermal, and ports and logistics projects into deals — 10+ major projects advanced, $4B+ in-progress project value represented, 50+ global partners and investors engaged, 100+ investor presentations created. Beyond decks: drone photography, site documentation, OOH and print, branded swag, events and media relations, digital and social. Collaborated with IBM, Equinix, Goldman Sachs, and the State of Nevada on sustainability initiatives, and filmed data centers near Tesla, Apple, and Panasonic facilities. Work has reached stakeholders in the U.S., Tanzania, Japan, Qatar, and Europe.

XConnect (2023–2025)

Contracted at the ground level to help launch XConnect, a perforating gun company in the oilfield explosives space — 3.2M+ charges fired to date. Led the full brand rebuild: logo, website, SEO and AIO, 3D product visualization, field collateral, marketing strategy, and events. Earned a Federal Explosives License to access manufacturing facilities directly. Worked directly with the President, VP, CFO, and CTO through the entire rebrand.

Parker Poe (2012–2017)

In-house designer and creative lead for a 220-lawyer firm across six offices. Built a 300+ page custom CMS website from scratch, ran firm-wide photo days for every attorney and staff member, produced attorney bio videos start to finish, designed all print and digital collateral, handled internal comms, social, and events, and prepared attorney submissions for Best Lawyers in America and Super Lawyers recognition.

“Blake is a true creative partner. He took the time to learn our business, our people, and what makes Parker Poe different. The results speak for themselves — our brand and presence are stronger than ever.” — Brian Cromwell, Partner

National University (2016–2018)

Led the 2018 rebrand campaign and wrote and hand-bound the strategy book that convinced the President and Chancellor to fund the university’s new marketing arm. Full story on the Home page.

NuVasive (2017–2019)

“Making Complex Technology Human.” NDA-level photography and design for proprietary spinal implant systems — 1,000+ NDA photos delivered, 50+ surgeon guides and sell sheets designed, supporting surgeon and sales teams globally. Documented procedures in cadaver labs and live surgeries.

JournalBooks (2009–2012)

Production Designer at a North Carolina print factory. This is where I cut my teeth: prepress, bleed, CMYK vs. RGB, foils, embossing, debossing, die making, silkscreen, offset, spiral and perfect binding, catalog design. One mistake could ruin 1,000 books. Clients included IBM and Apple — produced 10,000 handmade books for Apple’s new-employee onboarding, made by hand by me and four other people. Worked with order coordinators and touched SEO and SEM on the marketing side too.

Carousel Agency (2014–2017)

Branded video production for OtterBox, SKLZ (filmed UFC stars BJ Penn, Chris Leben, and Dominick Cruz), CBRE (Liberty Station, Scripps Ranch), the City of San Diego and Balboa Park, and J!NX. Also shot for Coin-OP San Diego, Data Chambers Charlotte, Pabst Blue Ribbon Southeast, The Lion’s Share San Diego, and Puesto San Diego.

TuneTrade to Velas (2016–2019)

Brand Manager, Videographer, Editor, Designer for a blockchain tech startup. Concepted, shot, and edited all social and print content; managed the brand transition when TuneTrade merged into Velas.

LET’S WORK TOGETHER